Year
Client
Industry
Service
Lead Product Designer
iOS, Android, Web
Jan 2024 → Launch in Mar 2024 (core build phase ~3 months; product evolved over 2 years)
5 designers, 10 developers, 3 PMs; heavy involvement from leadership and legal
~40 app screens; 50+ promo landings over 2 years
User flows, CJM, UI kit usage, visual direction, 3D graphics, Figma specs/handoff
Regulatory disclosures on each screen, lengthy legal approvals, existing backend + design system, fixed brand guidelines
Lead product design for a flagship retail-finance launch: design a mobile app (iOS/Android) and a promotional landing system that enables customers to get an installment/credit limit, pay with M.Installments at checkout, and use the same limit for cash loans and credit repayments. Deliver a fast-to-market solution fully aligned with regulation, legal copy, and the existing M.Video brand and backend.
Low approval for younger customers (20–30): approval rate was ~25%, while installments already represented ~50% of purchases.
Trust barrier: customers feared hidden terms, and the existing partner-bank model required managing schedules inside separate bank apps.
Funnel break at underwriting/review: high drop-offs during credit consideration, amplified by complex language and extra conditions.
Hard constraints: strict regulatory disclosure on every screen, lengthy legal approvals, fixed brand rules, and integration into an existing backend + retail design system.
Installments/credit at checkout: select eligible items → choose “Pay in installments/credit” → pick M.Installments → receive a maximum revolving limit that can be reused for future purchases.
Cash loan (“Money to card”): approval in ~3 minutes → simple card details form → payout to card.
Repayment of other banks’ loans via M.Installments limit: bank selection → account and personal details → amount → card for charge → email receipt → payment credited within up to 3 days.
SMS → passport series/number + tax ID → automated partner-bank request → instant limit decision.
Limit dashboard with personalized product recommendations.
Payment schedule that consolidates installment/loan payments into an easy-to-manage timeline.
Hero explaining the revolving limit value proposition
Primary CTA: “Check your limit”
Benefits (always available limit, first payment in a month, no fees, 0% installments, reminders)
“How it works” + “How to get a limit” (online and in-store)
Tested 0-0-24 vs 0-0-12 vs 0-0-6, and produced multiple product-specific landings (e.g., iPhone, home appliances).
Stayed within M.Video brand constraints: white-first UI with red accents.
Used simple Cinema 4D visuals to communicate financial products in an approachable, modern way.
Ensured accessibility (contrast, typography sizes, and error states) and delivered dev-ready specs in Figma using system components.
Design System for M.Video
+34% retail sales uplift, with ~40% of financed purchases driven by M.Installments.
+6.7% landing conversion across the promo landing ecosystem.
