I engineer high-converting e-commerce, fintech, and subscription ecosystems that directly drive business revenue. With 10+ years of product design experience, I specialize in combining data-driven UX architecture, behavioral psychology, and a Master’s degree in Computer Science to bridge the gap between design and engineering. My focus is on accelerating product growth, optimizing conversion funnels, and leading cross-functional teams to deliver measurable, scalable commercial impact.
Nov 2023 - Aug 2025
by implementing a unified cross-platform Design System, reducing design-to-development handoff from 9.2 to 3.5 days
for the M.Finance ecosystem, directly driving 400M+ RUB in credit issuance.
of the M.Combo subscription platform, securing 25,000+ active subscribers within 6 months of launch.
establishing a scalable service-booking UX flow that scaled to 500+ monthly requests in the target area.
(Apple, Samsung, Xiaomi), aligning brand requirements with ecosystem conversion goals.
(funnel drop-offs, user behavior) into validated UX hypotheses.
by defining cross-team UX standards, conducting design QA, and mentoring designers across distributed product streams.
Aug 2022 - Oct 2023
by leading the UX strategy, product discovery, and launch of a specialized marketplace platform.
across core acquisition funnels by leveraging data analytics, heatmap insights, and rapid UX/UI experimentation.
integrating CRM infrastructure within 3 months to secure data quality and accelerate pipeline velocity.
Oct 2020 - Jun 2022
architecting launch funnels that accelerated digital sales and contributed to a market share increase from 2% to 7% within 6 months.
reference for its scalable UX architecture and conversion-oriented structure.
by architecting scalable component libraries and transitioning the team away from legacy production processes.
driving 3 promotions to Mid-level and 2 to Senior-level roles through structured quality standards and growth planning.
that bridged brand marketing objectives with high-fidelity UI consistency across all client portfolios
Packaged agency work into client-ready case studies for sales and presentations; owned structure, narrative, and visual presentation.
Delivered high-converting e-commerce layouts and promotional experiences for retail and agency clients. Managed the full design lifecycle from discovery and UX architecture to high-fidelity responsive UI and production-ready engineering handoff.
Co-founded and scaled a boutique digital studio specializing in B2B marketing and early-stage e-commerce initiatives. Spearheaded end-to-end product design, cross-functional alignment, and client growth strategy from concept to execution
Designed responsive landing pages, e-commerce stores, and local marketplaces, establishing foundational expertise in conversion-oriented layouts, user flows, and lead-generation mechanics while studying Computer Science.