400M+ RUB
Volume of embedded lending and installment volume issued through customized financial experiences within the M.Finance ecosystem.
25,000+
Retail subscription activations achieved within the first 6 months of launching the M.Combo platform from scratch.
From 3% to 11%
Increase in landing page conversion rates driven by end-to-end CRO initiatives, behavioral analysis, and heatmap insights.
From 2% to 7%
Regional market share growth achieved for Tefal X-Plorer within 6 months by engineering high-performing launch funnels.
2.5x Faster
Reduction in average feature delivery time (from 9.2 to 3.5 days) by architecting a unified cross-platform Design System.
I don’t just design layouts, I map comprehensive user journeys, isolate funnel drop-offs using data tools, architect scalable design systems, and establish high-efficiency design operations (DesignOps).
Business-Minded Strategy
Every interface decision is strictly synchronized with core commercial KPIs, balancing user psychology with business monetization goals.
Proven Product Leadership
Experienced in leading cross-functional initiatives from discovery to delivery while mentoring design teams to scale their professional impact.
Technical Edge
Holding a Master’s degree in Computer Science and maintaining strong technical familiarity with frontend stacks (React, TypeScript, JS, Python) allows me to eliminate technical friction at the prototyping stage and significantly accelerate time-to-market.
